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ProudHoliday 2017 Sweepstakes


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Official Rules
AT&T Live Proud Holiday Sweeps
Sponsored by AT&T Mobility LLC


  1. SWEEPSTAKES PERIOD: The AT&T Live Proud Holiday Sweeps (the “Sweepstakes”) begins on November 1, 2017 at 12:01am EST and ends on November 26, 2017 at 11:59pm EST (“Sweepstakes Period”). The Sponsor of this Sweepstakes is AT&T Mobility LLC (“Sponsor” or “AT&T”). The Administrator of this Sweepstakes is The Concept Studio, LLC (“Administrator”). This Promotion is in no way sponsored, endorsed, or administered by, or associated with Instagram. You understand that you are providing your information to Sponsor and/or Administrator (as defined below) and not to Instagram.
  1. ELIGIBILITY: The Sweepstakes is open only to U.S. citizens and U.S. resident aliens who are physically located in and legal residents of one of the 50 United States including the District of Columbia and who are at least the age of majority in their state of residence at the time of entry which is age 18 in most states, 19 in Alabama and Nebraska, and 21 in Mississippi. Void outside of the 50 United States and the District of Columbia and where prohibited by law. Each entrant must be the rightful owner (or have authorized use) of the social media account or email address identified in the entrant's entry. In the event of a dispute as to the identity of an entrant, the entrant will be deemed the natural person in whose name the account associated with the entry was opened. Potential winners may be required to show proof of being the authorized account holder associated with the entry. Employees, shareholders, officers, directors, agents, and representatives of Sponsor, Administrator (as defined below), 360 Agency, and each of their respective parent companies, affiliates, divisions, subsidiaries, agents, representatives and participating promotion and advertising agencies and any entity which is involved in any aspect of the creation, production, operation, execution or fulfillment of the Sweepstakes and their respective employees, shareholders, officers, directors, agents, and representatives are not eligible to participate in the Sweepstakes. Immediate Family and Household Members (defined below) of such individuals are also not eligible to enter or win. For purposes of the Sweepstakes, "Household Members" shall mean those people who share the same residence at least three months a year and "Immediate Family Members" shall mean parents, step-parents, legal guardians, children, stepchildren, siblings, stepsiblings, or spouses. Subject to all applicable laws. Void where prohibited by law.

    HOW TO ENTER: To enter the Sweepstakes, you need access to the Internet and a valid account on Instagram. If you do not already have an account, you can create one for free by visiting www.instagram.com. All terms and conditions of Instagram apply. You can enter in one of two ways (each considered an “Entry Method”). 1. By tagging three (3) friends using their @handles on the AT&T Instagram Post about this Sweepstakes or 2. By visiting the Sweepstakes page located at att.com/liveproud (the "Sweepstakes Website") during the Sweepstakes Period and following the instructions to enter by completing the entry form provided. For the Instagram entry method, you must tag at least three (3) friends in order to be considered a complete entry. Sponsor reserves the right to disqualify any Entrant’s entry that it deems, in its sole discretion, to be a violation of the Official Rules or that is not in keeping with Sponsor’s image or which communicate messages or images inconsistent with the positive images and/or good will to which Sponsor wishes to associate. Sponsor is not responsible for lost, interrupted or unavailable network server or other connection; miscommunications; failed phone or computer or telephone transmissions; technical failure; jumbled, scrambled or misdirected transmissions; late, lost, incomplete, delayed, or misdirected entries; or other error of any kind whether human, mechanical, or electronic. Limit one (1) entry per person per Entry Method during the Sweepstakes Period. False or deceptive acts or entries, or entries generated by script, macro or other automated means will be void, will render a participant ineligible, and also may result in participant no longer being allowed to enter Sponsor's sweepstakes, contests or other promotions in the future, at Sponsor's sole discretion. All entries submitted become the property of Sponsor and will not be acknowledged or returned. Entrant must provide all information requested. Incomplete, unreadable or unintelligible submissions will be disqualified. All information submitted by Entrants is subject to and will be treated in a manner consistent with the AT&T Privacy Policy accessible at http://www.att.com/privacy. By participating in this Sweepstakes, entrants hereby agree to the AT&T collection and usage of their personal information and acknowledge that they have read and accepted the AT&T Privacy Policy. Participation in the Sweepstakes constitutes Entrant’s understanding of, full and unconditional agreement to, and acceptance of these Official Rules. Sponsor reserves the right to disqualify any Entrant that Sponsor determines to be in violation of any term contained in these Official Rules. Sponsor's decision not to enforce a specific provision of these Official Rules does not constitute a waiver of that provision or of the Official Rules generally. All Entries submitted in compliance with these Official Rules and not disqualified are considered “Eligible Entries”. All Entry materials become the sole and exclusive property of Sponsor. Entries will not be returned.

    IMPORTANT: Before entering using Instagram, the “Private Account” option in your Instagram account settings must be set to “OFF” and must remain OFF during the entire Sweepstakes Period or your entry will not be eligible. Entrant must not use more than one Instagram account to enter Sweepstakes. If an entrant is suspected of using multiple Instagram accounts to enter Sweepstakes, any entries received by such means will be void. Entrants must be in compliance with the Instagram Terms and Conditions and accept the Instagram Privacy Policy. If you enter the Sweepstakes using a mobile device, you understand that Internet access and device data usage charges and any other charges imposed by your mobile plan and/or online service may apply. Contact your wireless carrier and/or check your mobile plan for data usage pricing/details.

    NOTE ABOUT INSTAGRAM: Sponsor and/or Administrator are not responsible for any changes or unavailability of the Instagram service that may interfere with the Sweepstakes (including any limitations, any restrictions, or any conditions on Sponsor’s ability to use Instagram for the Sweepstakes as set forth herein that are not acceptable to Sponsor) or ability of entrant to timely enter, receive notices or communicate with Sponsor via Instagram in which case Sponsor, in its sole discretion, may terminate or modify the Sweepstakes. Instagram is not a sponsor of nor affiliated with the Sweepstakes.

    ENTRY GUIDELINES AND REQUIREMENTS: In addition to the requirements set forth herein, the Entry must comply with the following requirements:
    1. The Entry must be the Entrant’s original work, created solely by the Entrant, and must not infringe the copyright, trademark, privacy, publicity, or other intellectual rights of any person or entity.
    2. The Entry may not show or promote unlawful activities or any activities that may appear unsafe or dangerous.
    3. The Entry may not contain any content that is lewd; obscene; sexually explicit; pornographic; disparaging; defamatory; libelous; violent; or derogatory of any ethnic, racial, gender, religious, professional or age group or that otherwise contains inappropriate content or objectionable material as determined by Sponsor in its sole and unfettered discretion.
    4. For photo submissions the only person who appears in the Entry is the Entrant. No other person appears in the Entry.
    5. The Entry must not contain any personally identifiable information of any person other than the Entrant. Should the Entrant include personally identifiable information about him/herself in his/her Entry, Entrant acknowledges and agrees that such information will be disclosed publicly and Entrant is solely responsible for any consequences thereof. 
    6. Entrants may not be, nor may Entrant work with parties in conjunction with their photo Entry, who: 1) are represented under contract (e.g., by a talent agent or manager) that would limit or impair Sponsor's ability to display the Submissions in any media form; 2) have an acting or modeling contract that would make their appearance in the Submission a violation of any third party rights; of 3) are under any other contractual relationship, including but not limited to guild and/or union memberships, that may prohibit them from participating fully in this Sweepstakes, or from allowing Sponsor to use royalty-free, the Submissions worldwide in all media in perpetuity.
    7. The Entry must not contain any commercial content or logos, except those of Sponsor.
    8. The Entry may not contain any material or elements that are not owned by the Entrant and/or which are subject to the rights of third parties.

    All Entries submitted in compliance with these Official Rules and not disqualified are considered “Eligible Entries”. All Entry materials become the sole and exclusive property of Sponsor. Entries will not be returned. By making a photo submission, you hereby grant to Sponsor a royalty free, irrevocable, perpetual and worldwide license to use and display the Entry. Further, by submitting an entry, you give AT&T the rights to use the entry for any other promotional purposes.
  1. WINNER SELECTION/VALIDATION: Prize Winners will be selected on or about November 27, 2017 in a random drawing conducted by the Administrator from all eligible entries received during the Sweepstakes Period. Winners will be notified via private message on Instagram from the official AT&T account or via email promptly after selection. Winners will be required to sign and return an affidavit of eligibility and prize/publicity release within two (2) business days. Each guest will also be required to sign and return a Guest Release. If a Winner cannot be reached after reasonable effort has been exerted (response within two (2) business days of receipt of initial notification), he or she is found to be ineligible at any point during the administration of the Sweepstakes, he or she cannot or does not comply with these Official Rules or the Sponsor’s or Administrator’s instructions, or if his or her prize, prize notification, or other Sweepstakes-related correspondence is faulty, rejected, or returned as undeliverable, that Winner may be disqualified without notification and an alternate Winner, or runner up, may be selected at Sponsor’s discretion. Only three (3) alternate winners will be contacted, after which a prize will remain un-awarded. A potential winner (or any alternate potential winner if one must be selected) is not official and will not be confirmed as a winner until he/she has completed, signed and returned any documentation which may be required by Sponsor, including, but not limited to, a notarized Affidavit of Eligibility, release of liability, publicity release form, and a completed IRS W-9 form (the “Sweepstakes Documents”), and the eligibility of the potential winner has been verified. If a Winner fails to sign and return the aforementioned required documents or provide any other requested information within the required time period including a valid mailing address (P.O. Boxes not permitted), the Winner forfeits his/her prize. Sweepstakes submissions are subject to validation by the Administrator. By taking part in this Sweepstakes you agree to be bound by these rules and all decisions of the Administrator and Sponsor, which are final and binding on all aspects of the Sweepstakes.
  2. PRIZES/ODDS: One (1) Grand Prize Winner will receive: A trip for four to NYC to attend the Home For The Holidays concert and after party, participate in a meet and greet with Cyndi Lauper, and receive a technology package (approx. retail value: $12,500, actual value may vary depending on departure city). No substitutions or transfers of a prize, except at Sponsor’s discretion. Prize includes: Round-trip coach air transportation for winner and three (3) guests between major airport in U.S. nearest winner’s residence and NYC; hotel accommodations (1 room/quad occupancy/room & tax only) for two (2) nights; four (4) tickets to the Home for the Holidays Concert on December 7, 2017, and $1,000 Visa Gift Card per diem and (5) a technology package including a smartphone, smartwatch and tablet. Trip to New York to take place December 8-10, 2017. Grand Prize Winner must be available to travel to coincide with concert schedule, or prize will be forfeited. Winner and guest must travel on same itinerary and on designated days, which are subject to change. Winner may be required to provide a valid credit card upon hotel check-in. All taxes and any other expenses not stated herein, including without limitation, meals, gratuities, transportation and other incidentals, are the sole responsibility of winner. No substitutions or transfers of a prize, except at Sponsor’s discretion. If any portion of the prize does not take place as currently scheduled, for any reason including flight delays, postponements or cancellations, Sponsor at its sole discretion may change the prize dates or cancel that portion of the prize relating to the event, in which event that portion of the prize will be forfeited in its entirety and no substitution will be provided except at Sponsor’s sole discretion. If any guest is unable to fulfill the requirements of these Rules, the portion of the prize relating to that guest will be forfeited. Technology package does not include recurring subscription services.

    All federal, state and local taxes and any other costs and expenses associated with acceptance and/or use of the Prizes not specifically provided for in these Official Rules are solely the Winner’s responsibility. Odds of winning Prize depend upon total number of entries received.

    Prize Winners must supply Sponsor with a complete and valid IRS Form W-9 prior to receiving Prize. The value of each Prize is taxable to Winner as income. An IRS Form 1099 will be issued in the name of Winner for the actual value of Prize awarded if the aggregate value of Prize awarded to and other compensation received by Winner from Sponsor is $600 or greater for the calendar year.


  1. GENERAL CONDITIONS/INDEMNIFICATION: By participating in this Sweepstakes and/or by accepting any Sweepstakes prize that you may be awarded, you agree that Sponsor, The Concept Studio, LLC, 360 Agency, and each of their respective parents, subsidiaries and affiliated companies, units and divisions; and their advertising and promotional agencies and prize suppliers; each of their respective officers, directors, agents, representatives and employees; and each of these companies’ and individuals’ respective successors, representatives and assigns (collectively, the "Released Entities") shall not be liable for any and all actions, claims, including any third-party claims, injury, loss or damage arising in any manner, directly or indirectly, arising from or relating to this Sweepstakes, including entry and participation in this Sweepstakes, or the acceptance, possession, use or misuse of any prize. By participating in the Sweepstakes and/or accepting any prize that you may be awarded, you agree to fully indemnify each Released Entity from any and all such claims by third parties without limitation. Entrants authorize the Sponsor and its agents to use their name, voice, likeness, biographical data, city and state of residence and entry materials in programming or promotional material, worldwide in perpetuity, or on a winner's list, if applicable, without further compensation unless prohibited by law. Sponsor is not obligated to use any of the above mentioned information or materials, but may do so and may edit such information or materials, in Sponsor’s sole discretion, without further obligation or compensation. The Released Entities shall not be liable for: (i) late, lost, delayed, stolen, misdirected, postage-due, incomplete, unreadable, inaccurate, garbled or unintelligible entries, communications or submissions, regardless of the method of transmission; (ii) telephone system, telephone or computer hardware, software or other technical or computer malfunctions, lost connections, disconnections, delays or transmission errors; (iii) data corruption, theft, destruction, unauthorized access to or alteration of entry or other materials; (iv) any injuries, losses or damages of any kind caused by your participation in this Sweepstakes or resulting from acceptance, possession, use or misuse of a prize; (v) any printing, typographical, administrative or technological errors in any materials associated with the Sweepstakes; (vi) potential winner’s inability to attend trip (vii) any postponement or cancellation of concert. Released Entities disclaim any liability for damage to any phone or other electronic device resulting from participating in, or accessing or downloading information in connection with this Sweepstakes should a virus, bug, computer or phone problem, unauthorized intervention or any other causes beyond Sponsor's control, corrupt the administration, security or proper play of the Sweepstakes. Sponsor reserves the right in its sole discretion to modify, cancel, suspend or terminate the Sweepstakes in its entirety or any affected portion thereof. In the event the Sponsor is prevented from awarding prizes or continuing with the Sweepstakes as contemplated herein by any event beyond its control, including but not limited to fire, flood, natural or man-made epidemic of health of other means, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, terrorist threat or activity, war (declared or undeclared) or any federal state or local government law, order, or regulation, public health crisis (e.g. SARS), order of any court or jurisdiction, or other cause not reasonably within Sponsor’s control (each a “Force Majeure” event or occurrence), then subject to any governmental approval which may be required, Sponsor shall have the right to modify, suspend, cancel or terminate the Sweepstakes in its entirety or any affected portion thereof. If the Sweepstakes or a particular portion thereof is canceled or terminated before the designated Entry Period end date for any reason, Sponsor may (if possible) select the winner in a random drawing from all eligible, non-suspect entries received as of the date of the event giving rise to the termination. Inclusion in such drawing shall be each entrant’s sole and exclusive remedy under such circumstances. Only the type and quantity of prizes described in these Official Rules will be awarded. The invalidity or unenforceability of any provision of these rules shall not affect the validity or enforceability of any other provision. Sponsor may prohibit you from participating in the Sweepstakes or winning a prize if, in its sole discretion, it determines you are attempting to undermine the legitimate operation of the Sweepstakes by cheating, hacking, deception, or any other unfair playing practices of intending to annoy, abuse, threaten or harass any other participants or Sponsor representatives.

  2. BINDING ARBITRATION: By entering this Sweepstakes, you and Sponsor agree to arbitrate all disputes and claims arising out of or relating to this Sweepstakes, whether directly or indirectly. This agreement to arbitrate is intended to be broadly interpreted. It includes, but is not limited to; a) claims arising out of or relating to any aspect of the relationship between us, whether based in contract, tort, statute, fraud, misrepresentation or any other legal theory, b) claims that arose before entry into the Sweepstakes (including, but not limited to, claims relating to advertising), c) claims that are currently the subject of purported class action litigation in which you are not a member of a certified class and d) claims that may arise after the termination of the Sweepstakes Period.

    For purposes of this Section ‎7 only, references to “Sponsor,” “you,” “your” and “us” include our respective subsidiaries, affiliates, agents, employees, predecessors in interest, successors, and assigns, as well as all authorized or unauthorized users or beneficiaries of these Official Rules. Notwithstanding the foregoing, either party may bring an individual action in small claims court. In addition, either party may arbitrate in accordance with the terms of any other arbitration agreement between us; this arbitration agreement does not supersede other such agreements. This arbitration agreement does not preclude you from bringing issues to the attention of federal, state, or local agencies, including, for example, the Federal Communications Commission or any state agency that regulates sweepstakes. Such agencies can, if the law allows, seek relief against us on your behalf. You agree that, by entering this Sweepstakes, you and AT&T are each waiving the right to a trial by jury or to participate in a class action. These Official Rules evidences a transaction in interstate commerce, and thus the Federal Arbitration Act governs the interpretation and enforcement of this provision. This arbitration provision shall survive termination of these Official Rules.

    A party who intends to seek arbitration must first send to the other, by certified mail, a written Notice of Dispute ("Notice"). The Notice to Sponsor should be addressed to: Office of Dispute Resolution, AT&T, 1025 Lenox Park Blvd., Atlanta, GA 30319 ("Notice Address"). The Notice must (a) describe the nature and basis of the claim or dispute; and (b) set forth the specific relief sought ("Demand"). If Sponsor and you do not reach an agreement to resolve the claim within 30 days after the Notice is received, you or Sponsor may commence an arbitration proceeding. During the arbitration, the amount of any settlement offer made by Sponsor or you shall not be disclosed to the arbitrator until after the arbitrator determines the amount, if any, to which you or Sponsor is entitled. You may download or copy a form Notice and a form to initiate arbitration at http://www.att.com/arbitration-forms.

    After Sponsor receives notice at the Notice Address that you have commenced arbitration, it will promptly reimburse you for your payment of the filing fee, unless your claim is for greater than $75,000. (The filing fee currently is $200 but is subject to change by the arbitration provider. If you are unable to pay this fee, Sponsor will pay it directly upon receiving a written request at the Notice Address.) The arbitration will be governed by the Commercial Arbitration Rules and the Supplementary Procedures for Consumer Related Disputes (collectively, "AAA Rules") of the American Arbitration Association ("AAA"), as modified by these Official Rules, and will be administered by the AAA. The AAA Rules are available online at http://www.adr.org, by calling the AAA at 1-800-778-7879, or by writing to the Notice Address. (You may obtain information that is designed for non-lawyers about the arbitration process at http://www.att.com/arbitration-information.) The arbitrator is bound by the terms of these Official Rules. All issues are for the arbitrator to decide, except that issues relating to the scope and enforceability of the arbitration provision are for the court to decide. Unless Sponsor and you agree otherwise, any arbitration hearings will take place in the county (or parish) of your billing address. If your claim is for $10,000 or less, we agree that you may choose whether the arbitration will be conducted solely on the basis of documents submitted to the arbitrator, through a telephonic hearing, or by an in-person hearing as established by the AAA Rules. If your claim exceeds $10,000, the right to a hearing will be determined by the AAA Rules. Regardless of the manner in which the arbitration is conducted, the arbitrator shall issue a reasoned written decision sufficient to explain the essential findings and conclusions on which the award is based. Except as otherwise provided for herein, Sponsor will pay all AAA filing, administration, and arbitrator fees for any arbitration initiated in accordance with the notice requirements above. If, however, the arbitrator finds that either the substance of your claim or the relief sought in the Demand is frivolous or brought for an improper purpose (as measured by the standards set forth in Federal Rule of Civil Procedure 11(b)), then the payment of all such fees will be governed by the AAA Rules. In such case, you agree to reimburse Sponsor for all monies previously disbursed by it that are otherwise your obligation to pay under the AAA Rules. In addition, if you initiate an arbitration in which you seek more than $75,000 in damages, the payment of these fees will be governed by the AAA rules. 

    If, after finding in your favor in any respect on the merits of your claim, the arbitrator issues you an award that is greater than the value of Sponsor ‘s last written settlement offer made before an arbitrator was selected, then Sponsor will pay you the amount of the award or $10,000 ("the alternative payment"), whichever is greater; and pay your attorney, if any, twice the amount of attorneys' fees, and reimburse any expenses (including expert witness fees and costs) that your attorney reasonably accrues for investigating, preparing, and pursuing your claim in arbitration ("the attorney premium").

    If Sponsor did not make a written offer to settle the dispute before an arbitrator was selected, you and your attorney will be entitled to receive the alternative payment and the attorney premium, respectively, if the arbitrator awards you any relief on the merits. The arbitrator may make rulings and resolve disputes as to the payment and reimbursement of fees, expenses, and the alternative payment and the attorney premium at any time during the proceeding and upon request from either party made within 14 days of the arbitrator's ruling on the merits.

    The right to attorneys' fees and expenses discussed in this section supplements any right to attorneys' fees and expenses you may have under applicable law. Thus, if you would be entitled to a larger amount under the applicable law, this provision does not preclude the arbitrator from awarding you that amount. However, you may not recover duplicative awards of attorneys' fees or costs. Although under some laws Sponsor may have a right to an award of attorneys' fees and expenses if it prevails in an arbitration, Sponsor agrees that it will not seek such an award. 

    The arbitrator may award declaratory or injunctive relief only in favor of the individual party seeking relief and only to the extent necessary to provide relief warranted by that party's individual claim. YOU AND SPONSOR AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING. Further, unless both you and Sponsor agree otherwise, the arbitrator may not consolidate more than one person's claims, and may not otherwise preside over any form of a representative or class proceeding. If this specific provision is found to be unenforceable, then the entirety of this arbitration provision shall be null and void.

    Notwithstanding any provision in these Official Rules to the contrary, we agree that if Sponsor makes any future change to this arbitration provision (other than a change to the Notice Address) while these Official Rules are in effect, you may reject any such change by sending us written notice within 30 days of the change to the Arbitration Notice Address provided above. By rejecting any future change, you are agreeing that you will arbitrate any dispute between us in accordance with the language of this provision.
  3. GOVERNING LAW: All federal, state and local laws and regulations apply. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the Entrant and Released Entities in connection with the Sweepstakes, shall be governed by, and construed in accordance with Texas law without giving effect to any choice of law or conflict of laws.


  1. SPONSOR: This Sweepstakes is sponsored by AT&T Mobility LLC, 211 S Akard St, Dallas, TX 75202


  1. ADMINISTRATOR: This Sweepstakes is administered by The Concept Studio, LLC, 606 Post Road East #693, Westport, CT 06880.


  1. FOR WINNERS LIST and OFFICIAL RULES: All requests for a copy of the Official Rules and for the names of the Winners (first name and state) must be made by January 15, 2018. Vermont residents may omit return postage if requesting a set of Official Rules. For the names of the Winners and/or Official Rule(s) send a self-addressed stamped return envelope to: AT&T Live Proud Holiday Sweepstakes Winners, 606 Post Road East #693, Westport, CT 06880.



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